WhatsApp Business Profile
Your WhatsApp Business profile is what customers see when they tap your business name in WhatsApp: your photo, a short About line, a description, your address, email, industry and websites. With Resool you edit the profile of each connected WhatsApp number from the channel's Profile tab, and the changes are sent straight to WhatsApp. A complete profile helps customers trust that they're talking to the real business.
Before you begin
- Connect your WhatsApp number first. See WhatsApp Quick Start.
- Only Owners and Admins (or a custom role with Connect and configure channels) can edit the profile.
How to open the WhatsApp profile
- Go to
Settings › Channels. - Click Manage on your WhatsApp channel.
- Open the Profile tab.
Settings › Channels › a WhatsApp channel › Profile
The Profile tab with the sync notice and Sync Profile button, the round Profile Photo with Change photo, and the Business Profile fields (About, Address, Description, Email, Vertical, Website 1, Website 2) filled with demo data.
File: screenshots/whatsapp-business-profile-tab.png
How to change the profile photo
- Under Profile Photo, click Change photo.
- Choose a JPEG or PNG image.
The new photo is uploaded to WhatsApp straight away. Use a square image, such as your logo, that still reads well as a small circle.
How to edit the business details
- Under Business Profile, fill in the fields:
| Field | What it's for |
|---|---|
| About | A short line shown under your name. Up to 139 characters. |
| Address | Your business address. Up to 256 characters. |
| Description | What your business does. Up to 512 characters. |
| The contact email customers see. | |
| Vertical | Your industry, for example Shopping and retail, Education or Medical and health. |
| Website 1 and Website 2 | Up to two links, starting with https://. |
- Click Save changes.
Settings › Channels › a WhatsApp channel › Profile
The Vertical dropdown open, showing industries such as Automotive, Beauty, spa and salon, Clothing and apparel, Education and Restaurant.
File: screenshots/whatsapp-business-profile-vertical.png
Notes and limitations
- Your display name (the business name customers see) isn't edited here. Meta reviews display names; change it in Meta Business Manager.
- Changes can take a little time to appear on customers' phones.
- WhatsApp may reject a photo or details that break its Business Policy.
FAQ and troubleshooting
Why does the Profile tab say the profile may be outdated?
Resool reads the profile from WhatsApp, but it can be changed elsewhere too. Click Sync Profile to make sure the fields show the current details.
My new photo doesn't show on WhatsApp. What can I do?
What you can do:
- Wait a few minutes and reopen the chat on your phone. WhatsApp caches profile photos.
- Check that the file is a JPEG or PNG image.
- Click Sync Profile to confirm the photo was saved.
Can I have a different profile for each number?
Yes. Each WhatsApp number has its own profile. Open each channel's Profile tab to edit it.
Why don't I see the Profile tab?
The tab appears when the number is fully connected to a WhatsApp Business account. Reconnect the number with Continue with Facebook if it's missing.