Capture leads from ads
Answer every ad lead the moment they message you
People who tap your Click-to-WhatsApp, Messenger, Instagram or TikTok ads land in one inbox, get an instant reply and are qualified before they lose interest. Then Resool tells Meta and TikTok which chats became customers, so your ads find more people like them.
Screenshot
PageWorkflows > open a workflow
ShowsA workflow canvas starting with the Click-to-Chat Ads trigger, followed by a welcome message, an Ask a question step with two buttons, and Update lifecycle and Assign to steps on each path.
File: screenshots/capture-leads-hero.png
Instant first reply
A workflow starts the moment someone messages you from a click-to-chat ad, day or night.
AI that qualifies
An AI agent answers questions, saves what it learns to the contact and passes ready buyers to sales.
Ads that learn
Lifecycle stages report Lead, Schedule or Purchase events to your Meta and TikTok pixels.
No lead left behind
Stage inboxes, tags and segments keep every ad lead visible until someone follows up.
Instant response
Greet ad leads before they scroll away
The Click-to-Chat Ads trigger starts a workflow when someone opens a chat from a Click-to-WhatsApp, Click-to-Messenger or Click-to-Instagram ad, and TikTok Messaging Ads does the same for TikTok. Send a welcome, ask what they're looking for with tap-to-reply buttons and route them on the spot.
- Separate triggers for Meta click-to-chat ads and TikTok Messaging Ads
- Ask a question with up to 10 buttons and save the answer to a contact field
- Tag ad leads and set their lifecycle stage automatically
Screenshot
PageWorkflows > open a workflow > Trigger panel
ShowsThe Trigger panel with Click-to-Chat Ads selected and the WhatsApp, Messenger and Instagram channels picked under Channels.
File: screenshots/capture-leads-trigger.png
AI follow-up
An AI agent that works every lead, around the clock
Hand ad leads to an AI agent that answers from your knowledge base in Arabic or English, asks your qualifying questions and uses skills to save the answers, move the lead to the right lifecycle stage and assign it to your sales team when it's ready.
- Start from the Sales Agent template and the Lead qualification prompt
- Skills to update contact fields, tags and lifecycle stages
- Hands off to a person when it isn't sure or the customer asks
Screenshot
PageInbox > conversation from an ad
ShowsA WhatsApp conversation where the AI agent's replies carry the AI badge, asking about budget and timing, with the contact panel showing the updated lifecycle stage and a filled custom field.
File: screenshots/capture-leads-ai.png
Conversion tracking
Show your ads which chats turned into sales
Map each lifecycle stage to a Meta or TikTok event, such as Lead, Schedule or Purchase, and add a value and currency to report revenue. When a contact reaches that stage, Resool sends the event through the Conversions API or Events API, and leads from Click-to-WhatsApp ads are credited to the ad they clicked.
- Standard or custom events for each lifecycle stage
- Test events before going live, then track Sent and Failed events
- Meta and TikTok reporting can run side by side
Screenshot
PageSettings > Apps > Meta Business accounts > Stages and events
ShowsLifecycle stages mapped to Meta events: New Lead to Lead, Qualified to Schedule, Customer to Purchase with a value and currency, and a lost stage set to Don't report.
File: screenshots/capture-leads-conversions.png
Follow-up
Keep every lead moving until it closes
Each lifecycle stage gets its own inbox, so your team can work New Leads and Hot Leads separately. Build a segment of leads that went quiet and send them a follow-up broadcast, or turn a serious buyer into a deal in your sales pipeline.
- A ready inbox for every lifecycle stage
- Dynamic segments by stage, tag or last message time
- Create a deal straight from the conversation
Screenshot
PageInbox > Lifecycle views
ShowsThe inbox views panel with the Lifecycle section expanded (New Lead, Hot Lead, Payment, Customer) and the Hot Lead inbox open with its conversation list.
File: screenshots/capture-leads-stages.png
Start capturing ad leads today
- 1
Connect your channels
Link WhatsApp, Messenger, Instagram or TikTok with their official sign-in.
- 2
Build the welcome flow
Create a workflow on the Click-to-Chat Ads trigger, or hand leads to an AI agent.
- 3
Report conversions
Map your lifecycle stages to Meta and TikTok events in Settings › Apps.
Learn more in the Help Center
Frequently asked questions
Which ads can start a conversation in Resool?
How does Resool help my ads perform better?
Can an AI agent reply to ad leads?
Do the conversion settings start workflows too?
Can I report to Meta and TikTok at the same time?
Turn more ad clicks into customers
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