E-commerce and retail

Turn every chat into an order and every order into a repeat customer

Shoppers ask about sizes, stock and delivery on WhatsApp, Instagram and your website before they buy. Resool puts their orders next to the conversation, answers around the clock with AI and sends the right update at every step from checkout to doorstep.

Screenshot

PageInbox

ShowsA WhatsApp conversation with a shopper asking about delivery, and the Shopify panel on the right showing two orders with Paid and Fulfilled badges, a Track shipment link and an abandoned checkout.

File: screenshots/ecommerce-hero.png

Orders in every chat

Customer details, orders, payment and shipping status from your store, right beside the conversation.

AI that knows your store

AI agents answer questions on products, delivery and returns from your knowledge base, day and night.

Updates that send themselves

Workflows start on new orders, payments, shipments, refunds and abandoned checkouts.

Campaigns that bring buyers back

Send approved WhatsApp templates to segments of past buyers, now or on a schedule.

Pre-sale questions

Answer the question that stands between a visitor and a purchase

Is it in stock? When will it arrive? Can I return it? Shoppers message you on WhatsApp, Instagram, Messenger, TikTok and website chat, and every message lands in one inbox. An AI agent answers from your knowledge base in Arabic or English and hands the chat to a person when a customer needs one. Agents share a product with its price and link in one click, and customers can browse your WhatsApp catalog and send you a cart without leaving the chat.

  • Share product from Shopify, Salla or WooCommerce straight into a reply
  • WhatsApp product catalog so customers send a cart in the chat
  • Comments on your Facebook and Instagram posts answered from the same inbox
Connect your WhatsApp catalog

Screenshot

PageInbox > conversation > Shopify panel > Share product

ShowsThe Share product search open over the Shopify panel, with a product picked and its title, price and link pasted into the composer.

File: screenshots/ecommerce-presale.png

After the order

Keep customers informed without lifting a finger

Connect Shopify, Salla, WooCommerce, EasyOrders, Wix or BigCommerce and start workflows on store events. Confirm a new order with an approved WhatsApp template, ask the customer to tap Confirm or Cancel, update the order status in your store from their answer, and send the tracking link the moment it ships.

  • Triggers for order created, paid, shipped, cancelled and refunded
  • Variables such as order number, total and tracking link in every message
  • Update order status and Add order tag or note steps write back to your store
E-commerce workflow triggers

Screenshot

PageWorkflows > order confirmation workflow

ShowsA workflow with the E-commerce trigger set to Order Created, a Send a WhatsApp template step waiting for the reply, a Branch on Confirm and Cancel, and an Update order status step on each path.

File: screenshots/ecommerce-workflow.png

Recover and repeat

Win back abandoned carts and bring buyers back

When a shopper leaves the checkout, a workflow can wait and send their recovery link on WhatsApp with an approved template. Agents see abandoned checkouts in the inbox and paste the recovery link into a reply. Group past buyers into segments by tags, lifecycle stage or custom fields, and send a broadcast with an approved template, with the estimated cost shown before you send.

  • Abandoned Checkout trigger with the checkout link as a variable
  • Segments that update themselves from tags, lifecycle and activity
  • Broadcast reports with sent, delivered, read and replied counts
Create a broadcast

Screenshot

PageBroadcasts > New broadcast > Summary

ShowsThe broadcast summary with a segment of repeat customers, an approved marketing template with an image, the number of recipients and the estimated cost.

File: screenshots/ecommerce-broadcast.png

Support at scale

Handle returns and complaints without losing track

Turn a return or a damaged-item complaint into a ticket with a priority and an owner, linked to the conversation. SLA policies keep response and resolution times in view, and a satisfaction survey goes out when the conversation closes so you know how each agent and channel is doing.

  • Tickets with priorities, types and SLA timers
  • Satisfaction surveys after every closed conversation
  • Reports on response times, team performance and CSAT
Tickets overview

Screenshot

PageTickets > ticket detail

ShowsA return ticket with High priority, an SLA timer, the linked WhatsApp conversation and the order number in a custom field.

File: screenshots/ecommerce-tickets.png

Launch chat commerce in an afternoon

  1. 1

    Connect your channels

    Link WhatsApp, Instagram, Messenger and website chat with official sign-in.

  2. 2

    Connect your store

    Add Shopify, Salla, WooCommerce or EasyOrders from Settings › Apps.

  3. 3

    Automate the journey

    Publish workflows for order confirmations, shipping updates and abandoned carts.

Frequently asked questions

Which online stores can I connect?
Shopify, Salla, WooCommerce, EasyOrders, Wix, BigCommerce, Gumroad and Square, plus Foodics for restaurants. Each one shows the customer's orders in the inbox, and workflows can start on its order and customer events.
Can I message customers who have never chatted with us?
Yes. Store workflows find or create the contact from the order's phone or email. On WhatsApp, start with an approved message template, since regular messages only reach customers inside the 24-hour window.
How are orders matched to a conversation?
Resool matches the store customer to the contact by email address or phone number, so keep the country code on phone numbers.
Can the AI agent answer questions about my products?
Yes. Add product guides, policies and pages from your website to the knowledge base and the AI agent answers from them. AI agents are part of the Growth and Scale plans.
Do I need a developer?
No. Stores connect through their official sign-in, orders appear in the inbox automatically, and workflows are built visually or described in plain language for AI to build.

Sell more in the chats you already have

Start your free trial, connect your store and send your first order update today.