Sell on chat
Turn conversations into orders, without leaving the chat
Customers browse your catalog, ask questions and pay in the same conversation. Your team sees every order next to the chat, and workflows follow up on abandoned checkouts, payments and shipments for you.
Screenshot
PageInbox > conversation
ShowsA WhatsApp conversation with a shared product message (title, price, link), and the contact panel showing Shopify orders with fulfilment status and an abandoned checkout with Copy recovery link.
File: screenshots/sell-on-chat-hero.png
Your store, connected
Shopify, WooCommerce, Salla, Wix, BigCommerce, Square and more connect with official sign-in.
Shop inside WhatsApp
Customers browse your Meta catalog, fill a cart and send it to you in the chat.
Get paid in chat
Create a Square payment link from the composer and send it in your reply.
Automated follow-up
Workflows start on new orders, payments, shipments and abandoned checkouts.
Products in chat
Show the right product the moment they ask
Connect your Meta Product Catalog to a WhatsApp number so customers can browse products, add them to a cart and send it to you without leaving WhatsApp. From the inbox, agents can also search your Shopify, WooCommerce or Salla products and share a ready-made message with the title, price and link.
- Catalog button on your WhatsApp profile and in chats
- Carts sent by customers arrive in the conversation
- Share product from your connected store
Screenshot
PageSettings > Channels > WhatsApp > Meta Product Catalog
ShowsThe Meta Product Catalog tab with a connected catalog (name, ID, Connected badge) and the Show catalog on the profile and Enable cart switches on.
File: screenshots/sell-on-chat-catalog.png
Payments and invoices
Close the sale with a link they can pay right away
Click Create Square payment link, enter what it's for and the amount, and a Square-hosted checkout link drops into your reply. Teams that bill by invoice can create invoices in accounting apps such as Wafeq and send the invoice PDF straight into the chat.
- Square payment links from the composer
- Create invoices from the contact panel or a workflow
- Workflows start on Order Paid to thank the customer
Screenshot
PageInbox > conversation > composer > Create Square payment link
ShowsThe Create Square payment link dialog with a description and amount filled in, and the payment link added to the reply below.
File: screenshots/sell-on-chat-payment.png
Order context
Answer “where's my order?” without opening another tab
The contact panel shows the customer's store profile, recent orders with items, totals, payment and fulfilment status, shipment tracking and abandoned checkouts. Agents copy a recovery link or tracking number into the reply and open the order in the store admin in one click.
- Orders matched to the contact by email or phone
- Tracking links and delivery dates on shipped orders
- Copy recovery link for abandoned checkouts
Screenshot
PageInbox > conversation > contact panel > Shopify
ShowsThe Shopify panel with customer details (total spent, number of orders), a list of orders with statuses, one order expanded to show its timeline and tracking link, and an abandoned checkout with Copy recovery link.
File: screenshots/sell-on-chat-orders.png
Commerce automation
Recover carts and update customers automatically
Start a workflow on store events such as Abandoned Checkout, Order Paid, Order Fulfilled / Shipped or Order Status Changed, then send a WhatsApp template with the checkout link, the order number or the tracking link. Workflow steps can also update the order status, add an order tag or note, and create or update the customer in your store.
- Order variables like {{order.number}} and {{order.tracking_url}}
- Abandoned checkout messages with {{order.checkout_url}}
- The contact is found or created from the customer's phone or email
Screenshot
PageWorkflows > open a workflow
ShowsA workflow starting with the E-commerce trigger set to Abandoned Checkout, then a Wait step, then a Send a WhatsApp template step whose variable uses the checkout URL.
File: screenshots/sell-on-chat-automation.png
Start selling in chat
- 1
Connect your store
Connect Shopify, WooCommerce, Salla, Square or another store in Settings › Apps.
- 2
Add your catalog
Link your Meta Product Catalog to your WhatsApp number.
- 3
Automate follow-ups
Create workflows for abandoned checkouts, payments and shipments.
Learn more in the Help Center
Frequently asked questions
Which stores can I connect?
Can customers order directly inside WhatsApp?
Can I send abandoned cart reminders on WhatsApp?
How do I take payments in a conversation?
Do store workflows need an existing conversation?
Make every chat a place to buy
Start your free trial and connect your store in a few clicks.