Broadcasts
Reach the right customers on WhatsApp, at the right time
Send promotions, reminders and important updates to a segment of contacts in a few clicks, personalised with each customer's name and details. Resool protects your number while sending, and every reply lands in your team inbox.
Screenshot
PageBroadcasts > Add broadcast
ShowsThe New broadcast page with a WhatsApp number chosen, a segment selected with the "X of Y contacts will receive it" count, a marketing template with an image header and variables, and the phone preview on the right.
File: screenshots/broadcasts-hero.png
Precise audiences
Send to segments built from tags, lifecycle stages, activity and custom fields.
Rich, personal messages
Approved templates with images, videos, carousels, buttons and variables filled per contact.
Send now or schedule
Pick a date and time, set the sending speed and see every campaign on a calendar.
Clear results
Track sent, delivered, read and replied, the real cost and why any message wasn't delivered.
Audience
Message the people who actually want to hear from you
Every broadcast goes to a segment, such as hot leads in one city or VIP customers who haven't written in a month. Before you send, Resool shows how many contacts will receive it and who will be skipped and why, so there are no surprises.
- Dynamic or static segments as your audience
- Only contacts who opted in for WhatsApp marketing
- Opted-out contacts and duplicate numbers are always skipped
Screenshot
PageBroadcasts > Add broadcast > Audience
ShowsThe Audience section with a segment selected, the Only contacts who opted in switch on, and the recipient count with skip reasons such as opted out and duplicate number.
File: screenshots/broadcasts-audience.png
Templates
Create, submit and track templates without leaving Resool
Design WhatsApp templates with a text, image, video or document header, a carousel of cards, and buttons that open your website, call you, copy an offer code or open a WhatsApp form. Submit them to Meta for review and follow their approval and quality from one page.
- Marketing, utility and authentication templates
- Variables filled from the contact's name, fields or fixed text, with a fallback
- Sync templates you already created in Meta's tools
Screenshot
PageBroadcasts > More > WhatsApp templates > New template
ShowsThe new template form with the Marketing category, an image header, a body with two variables and example values, quick reply and Copy offer code buttons, and the phone preview.
File: screenshots/broadcasts-templates.png
Safe delivery
Send at scale while protecting your number
Choose how many messages go out per minute, and send from several WhatsApp numbers or Messenger Pages so each contact gets the message once, on the first channel that reaches them. The summary shows the estimated cost and how long sending will take before you confirm.
- Estimated cost based on Meta's published rates
- Pauses automatically if Meta rates the number's quality as low
- Pause, resume or cancel at any time while it sends
Screenshot
PageBroadcasts > Add broadcast > Delivery and Summary
ShowsThe Delivery section with Schedule selected, a Send at date and time and the Speed field, next to the Summary showing Recipients, Estimated cost and Takes about.
File: screenshots/broadcasts-delivery.png
Reports
Know what worked and fix what didn't
Each broadcast has its own report with sent, delivered, read and replied rates, the cost against your estimate and a funnel of the whole campaign. Failed messages are grouped by reason, and the recipients table shows the status of every single contact.
- Live progress while the broadcast is sending
- Clear reasons for every message that wasn't delivered
- Compare campaigns over time in Reports
Screenshot
PageBroadcasts > open a completed broadcast
ShowsThe broadcast report with the Sent, Delivered, Read, Replied and Cost cards, the funnel, the Not delivered reasons and the Recipients table with a status filter.
File: screenshots/broadcasts-report.png
Send your first broadcast
- 1
Build your audience
Create a segment from tags, lifecycle stages or contact fields, or import your list.
- 2
Pick a template
Choose an approved template, or create one and submit it to Meta from Resool.
- 3
Send or schedule
Check the recipients and estimated cost, then send now or pick a time.
Learn more in the Help Center
Frequently asked questions
Which plans include Broadcasts?
Which channels can I broadcast on?
Why do broadcasts use templates?
What does a broadcast cost?
Where do replies go?
How are unsubscribes handled?
Turn your contact list into conversations
Start your free trial and send your first WhatsApp broadcast.