Ads, AI & developer tools

Meta Business accounts + Resool integration

Q: Events show in Test events but not in my reports.

A Test event code is still set. Clear it and save.

Send Conversions API events to your Meta Pixel when contacts reach a lifecycle stage, so Click-to-WhatsApp, Messenger and Instagram ads learn who buys.

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What you can do with Meta Business accounts and Resool

Report conversions: map each lifecycle stage to a Meta standard event (for example Lead or Purchase) or a custom event.
Report revenue: add a value and currency to an event, for example the average order value on Purchase.
Credit Click-to-WhatsApp ads: pick your WhatsApp number so leads from those ads are reported with the ad click.
Test before going live: use a test event code and Send a test event to check events in Meta's Events Manager.
Monitor delivery: the Recent events list shows each event with its status, and lets you try failed ones again.

Connect Meta Business accounts in minutes

Go to Settings › Apps in Resool, click Connect on Meta Business accounts and follow the steps. No code needed.

Read the setup guide

Frequently asked questions

Events show as Failed.

What you can do:

Events show in Test events but not in my reports.

A Test event code is still set. Clear it and save.

Does this start workflows for people who click my ads?

No. This page reports conversions to Meta. To start a workflow when someone messages you from a Click-to-WhatsApp, Click-to-Messenger or Click-to-Instagram ad, use the Click-to-Chat Ads trigger. See Workflow triggers.

Which events are sent for stages I don't map?

None. Only stages with an event chosen are reported.

Can I report to more than one Pixel?

No. Each workspace reports to one Meta Pixel.